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RESEARCH
PACKAGE DESIGN
PACKAGE DESIGN-planning and fashioning the complete form and structure of a product’s package. In creating a new design or revamping an existing design, the following aspects of a product’s package are usually reviewed: size and shape, color, closure, outside appearance, protection and economy, convenience, labeling, and the packaging materials effects on the environment. The best packaging system is then developed by careful evaluation of a product, market competition, and existing product line. Generally speaking, package re-designing is done one element at a time, to preserve the brand loyalty of existing customers.
Packaging design is started when advertising agencies work with companies to make an effective design for their products. Package design if its good or bad depends on how it looks to the consumer.
Customers are drawn to products that look good. Something with a good and interesting design is bound to attract more people rather than a package that is poorly designed.
For example, advertising agencies know that when they make a package design for cereals they put cartoon characters on cereal marketed towards children, and they put fresh fruit and grains for cereals gears towards adults. Package design not only promotes the product but it also protects it through transport, and in the actual store its sold in. One of the most important things to consider in package design is the protection it gives the product.
All package design is different depending on the product it can be simple and very straight forward or it could be very complex and colorful. Simplicity sells in package design because the consumer wants to get information quickly and easily. Other than simplicity customers want honesty and authenticity when it comes to what they are buying. Also, consumers want to associate the product with something positive and the package design is the first thing that comes to their mind.
6 RULES PACKAGE DESIGN
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CLARITY AND SIMPLICITY
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HONESTY
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AUTHENTICITY
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SHELF IMPACT
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EXTENSIBILITY
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PRACTICALITY
GOOD PACKAGE DESIGN
BAD PACKAGE DESIGN
COUNTRIES AND THEIR SEASONS
SWITZERLAND
CAPITAL-ZURICH
Switzerland is a mountainous Central European country, home to numerous lakes, villages and the high peaks of the Alps. Its cities contain medieval quarters, with landmarks like capital Bern’s Zytglogge clock tower and Lucerne’s wooden chapel bridge. The country is also known for its ski resorts and hiking trails. Banking and finance are key industries, and Swiss watches and chocolate are world renowned.
CUISINE
Swiss cuisine combines a lot of influences from other countries such as Germany, Italy, and France. The most popular food exports in Switzerland is known for are chocolate and cheese. Fondue and raclette which are types of cheese dishes are one of the most common treats the Swiss have to offer.
RELIGION
The predominant religions in Switzerland are Roman Catholicism and Protestant. Protestants are members or followers any of the Western Christian churches that are separate from the Roman Catholic Church and follow the principles of the Reformation, including the Baptist, Presbyterian, and Lutheran churches. Roman Catholicism is the branch of Christianity headed by the pope. The Roman Catholic Church is governed by a hierarchy with the pope at the top and, at the lower levels, bishops and priests.
LANGUAGE
The predominant languages of Switzerland are French, German, Italian, and Romanish.
HOW TO SAY HELLO
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Bonjour
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Hallo
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Ciao
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Salut
SWITZERLAND IN THE WINTER
Winter time is the perfect time and most beautiful time of year in Switzerland
One of the many hobbies and past times the Swiss and especially tourists take part in is skiing. Due to the winter climate, the alps themselves are more covered in snow and icier than ever making it prime for skiing and other winter sports and activities. Skiing on the Swiss Alps is one of the biggest attractions the countries have. Also in the winter due to the low temperatures, the Swiss countryside is filled with natural ice rinks. Another exciting attraction the Swiss have to offer is their Christmas markets during the month of December. Switzerland in the winter time is magical.
JAPAN
CAPITAL-TOKYO
Japan the “Land of the Rising sun” is an archipelago of more than 6,800 islands in the Pacific Ocean. The main islands are, from North to South: Hokkaido, Honshu, Shikoku, Kyushu, which make for 97% of the land of Japan. Its population is more than 126 millions inhabitants. Japan is the 3rd largest economy in the world, based on GDP (gross domestic product) . Japan’s climate is temperate, though it is worth noticing that there are wide discrepancies between North and South, from Hokkaido to Kyushu, as Japan extends about 3,000 km of latitude.Japan’s latitude is approximately the same as the US
CUISINE
Japan is primarily a fish eating country considered it is a country entirely made up of islands. Japan is the #1 fish importer in the world. This being said sushi is the most popular dish in the country. Which is a Japanese dish consisting of balls or rolls of rice served with raw fish, egg, or vegetables. The Japanese people also eat beef, poultry, and pork as part of their daily diets.
RELIGION
The predominant religions in Japan are Shinto and Buddhism. Shinto is a Japanese religion dating from the early 8th century and incorporating the worship of ancestors and nature spirits and a belief in sacred power ( kami ) in both animate and inanimate things. It was the state religion of Japan until 1945. Buddhism is a widespread Asian religion or philosophy, founded by Siddhartha Gautama in northeastern India in the 5th century BC.
LANGUAGE
The language of Japan is Japanese
HOW TO SAY HELLO
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こんにちは (Kon'nichiwa)
JAPAN IN THE SPRING
Springtime in Japan is from March to May. The most popular and beautiful part of Japan during this time is the cherry blossoms are in full during one week of spring. Once the blossoms are in full bloom they flutter away from their trees. In Japanese culture, the cherry blossom trees symbolize human life, transience, and nobleness. The people of Japan all gathering around and have flower watching parties known as Hanami. Another beautiful thing to come out of Japan in the springtime is the strawberries. Strawberry season is prime during the spring in Japan and the people incorporate it into their dishes.
INDIA
CAPITAL-NEW DEHLI
India, a country that occupies the greater part of South Asia. It is a constitutional republic consisting of 29 states, each with a substantial degree of control over its own affairs; 6 less fully empowered union territories; and the Delhi national capital territory, which includes New Delhi, India’s capital. With roughly one-sixth of the world’s total population, India is the second most populous country, after China.
CUISINE
The important staples of the Indian diet consist of wheat and basmati rice. Indian food is usually enriched with many spices such as coriander, ginger, cardamom, turmeric, peppers, cinnamon, and many others. Indian food is known to be spicy and filled with amazing flavors and smells. Most Indian food is eaten with fingers or it would be eaten with bread as the utensils. Most people in India are vegetarians. For meat eaters, the common meat eaten in India is lamb and chicken. Cows are not eaten due to their specialty in Hinduism.
RELIGION
The predominant religions in India are Hinduism and Buddhism.Hinduism is a major religious and cultural tradition of South Asia, which developed from Vedic religion. In Hinduism, cows are thought to be sacred, or deeply respected. They are held in high esteem and Hindus. The reason they worship cows is because cows' are used for agricultural uses and they are gentle by nature. Buddhism is a widespread Asian religion or philosophy, founded by Siddhartha Gautama in northeastern India in the 5th century BC.
LANGUAGE
The constitution of India officially recognizes 23 official languages.Some examples are Hindi, Bengali, and Urdu.
HOW TO SAY HELLO
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नमस्ते (Namaste)
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jহ্যালো (Hyālō )
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ہیلو
INDIA IN THE SUMMER
The summertime in India is the hottest time of the year for the country. Luckily monsoon seasons brings the Indian people heavy rain and beautiful foliage and flowers to the lands and jungles of India. The most delicious thing to come out of summer in India is the mangoes. They are the prime export of India in summer.
CANADA
CAPITAL-OTTAWA
Canada is a North American country stretching from the U.S. in the south to the Arctic Circle in the north. Major cities include massive Toronto, west coast film centre Vancouver, French-speaking Montréal and Québec City, and capital city Ottawa. Canada's vast swaths of wilderness include lake-filled Banff National Park in the Rocky Mountains. It's also home to Niagara Falls, a famous group of massive waterfalls.
CUISINE
Canadian cuisine is very similar to Amerian. Canadians are classed as 'big eaters' especially when it comes to meat. Canada is also very known for its rich agricultural and deep farming heritage. One of Canada's most popular foods is a dish called 'poutine' which is french fries topped with cheese, and gravy this dish is similar to America's 'disco fries.' Another popular part of Canadian food is maple syrup. It is one of Canada's main exports and they use it for a lot of their dishes.
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RELIGION
The predominant religion in Canada is Catholicism. Catholicism is adherence to the forms of Christian doctrine and practice which are generally regarded as Catholic rather than Protestant or Eastern Orthodox.
LANGUAGE
The predominant languages of Canada are English and French. There are also about 60 other languages spoken across the country such as Inuit, and Punjabi.
HOW TO SAY HELLO
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Hello
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Bonjour
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ਸਤ ਸ੍ਰੀ ਅਕਾਲ (Sata srī akāla)
CANADA IN AUTUMN
Autumn in Canada is the most beautiful time of year for the country. Fall foliage is the main attraction in Canada during this time. People come from all over to watch the leaves change color. Another activity that people partake in during this time is whale watching. Whale watching is a common activity done in Canada during this time because of migration. During this time the forest of Canada is beautiful shades of red, orange and yellow which makes it a great time for camping. A lot of Canadians go camping during this time because the forest is filled with colorful trees and the landscapes are beautiful
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